As the year comes to a close, it is time to start planning product releases and marketing initiatives for 2023. We’ve witnessed how essential e-commerce has become in our everyday lives over the last several years. The epidemic altered shopping habits and emphasized the fact that customers had more options than ever before. It’s never been more important for firms to use effective, eye-catching bespoke influencer boxes; one way to do so is to keep up with current design trends. Get a head start on the competition by investigating four packaging design trends we expect among companies in the next year.
Maximalist Designs
Minimalist packaging, also known as the “less is more” strategy, has reigned supreme as the dominating aesthetic trend among numerous consumer businesses for many years – and it’s simple to see why. Minimalist influencer packaging is approachable and pleasant for customers, with clean lines, 1-2 neutral hues, and basic iconography.
While minimalist packaging is still a popular design and branding trend, customers are increasingly drawn to maximalist designs that use vivid and vibrant colors, gradient palettes, flamboyant writing, and complex details. Following the COVID-19 epidemic, this new feeling of creativity and pleasure is catching the attention of customers who are tired of the fundamentals. In a congested product sector, minimalist packaging may successfully identify your brand.
Nostalgic Packaging Designs
Don’t underestimate nostalgia’s power. Researchers discovered that nostalgia might have a major impact on consumer purchase patterns. As a result, a vintage renaissance is forming in the field of package design. An increasing number of firms are channeling the aesthetics of previous decades, such as the 1960s, 1970s, and 1980s.
Retro-inspired designs are effective because they convey a sense of nostalgia and warmth in consumers. To appeal to nostalgia, brands might utilize fun allusions, vivid colors, and fonts on their packaging. Vacation by Poolside.fm is an excellent example of a company that has fully embraced ’80s nostalgia in their branding and influencer box packaging for their line of sun protection goods.
Get Crafty with Kraft Material
The usage of Kraft material in packaging is an emerging trend that experts predict to erupt in 2023. Brands are choosing Kraft’s rustic and raw appearance since the brown pigment can provide a rich appeal to even the most basic designs. Because of the material’s natural and earthy look, sustainable-focused firms frequently employ Kraft packaging to promote eco-friendly projects.
Along with normal Kraft, we recently launched a new material offering: Kraft Exterior, White Inside, which allows clients to combine the appearance and feel of Kraft material on the outside with full-color print on the inside. For a contrasting but equally distinctive look, designers can offer pure print white outside and Kraft Inside.
Return Ready Packaging
Innovative businesses are expanding their packaging arsenal with return-ready, tape-sealed shipper and mailer boxes. These box shapes are advantageous for e-commerce firms that include reverse logistics as part of their supply chain process since they are designed to make the returns procedure easier for the end consumer. Nike is a multinational brand that recently employed a return-ready, tape-sealed shoe box form for a limited-edition sneaker launch.
Aside from making it easier for customers to return items, using tape-sealed boxes saves money and increases security. Brands may save money on labor and materials by not using glue, tape, or staples to fasten the box. Tamper-proof tape strips ensure secure closure for extra product protection, while a built-in tear strip facilitates end-user opening.
In a Nutshell
Year after year, design trends come and go, but high-quality packaging never goes out of style. If you’re planning a product launch or marketing campaign in 2023, work with skilled packaging providers to design and purchase unique custom boxes and displays.
