According to the E-commerce Foundation’s country report, 88% of consumers will conduct product research before making an in-store or online purchase. This means that there is no better time than the present to establish an online presence for your company. A web development company in USA, the core scope of work includes creating, designing, and maintaining website development and applications.
But, before you begin creating and designing a website, consider the following 10 factors:
1. It Only Takes a Few Seconds To Load
You are probably aware that if you want to keep site visitors, your website should not take more than 8 seconds to load. It is past time for you to discard that information.
According to a 2017 Google/SOASTA study, a website development that takes more than 10 seconds to load increases the likelihood of a bounce rate by 132%.
A bounce rate is the percentage of visitors who arrived at your website but immediately clicked the Back button. Consider it a missed opportunity to convert a website visitor into a paying customer.
A high bounce rate also indicates that your website has usability issues, which can cause search engine robots to flag it as irrelevant. As a result, your search engine ranking may suffer.
If you don’t want this to happen, make sure your website development is well-optimized and can load in three seconds or less.
2. Must Be Easy To Use
A user-friendly website allows your website visitors to do what they want with ease.
If they want to buy your products online, make it simple for them to find what they’re looking for. Not to mention, your checkout process should be simple and straightforward.
If they want to learn more about you and what you do, make it simple for them to find the appropriate page where they can find the information and resources they require.
Also, don’t forget to make your website development accessible to people with disabilities as well as those using mobile devices.
3. Must be Mobile-Friendly
Mobile internet traffic accounts for more than half of all online traffic worldwide.
Do you understand what this means? This means that approximately 6 out of 10 people worldwide access the internet via mobile devices. This only emphasizes the importance of having a mobile-friendly website development for businesses.
For example, when designing your website, you can use a mobile-responsive theme. As a result, your website will automatically adjust its size and design elements based on the screen size of a site visitor. However, if you have the resources, you can enlist the help of your website development team to create a mobile version of your website.
4. It is Cross-Browser Compatible.
The most recent versions of internet browsers have come a long way toward ensuring a consistent browsing experience.
However, each browser may have quirks that affect how your website appears. For example, Google Chrome and Mozilla Firefox can display a transparent website background just fine. However, in order for this to appear the same on Internet Explorer, some coding may be required.
As a result, cross-browser compatibility is critical. As a result, your website development visitors will be able to access the information on your website regardless of the browser they are using.
5. Contains Optimized Content
Have you ever heard the expression “content is king”? This is because unique and well-optimized content distinguishes your website from the competition. Not to mention your blog posts, ebooks, images, videos, and other media.
To begin, content is what educates, informs, or entertains visitors to your website development. This reinforces their wise decision to trust you and purchase your products.
Second, optimized content can help you stand out online. This is because there is no better place for your target keywords than throughout your content.
Third, high-quality content is something that other websites will look to when they need a reliable source.
6. Has Clear and Effective Call-to-Actions
Aside from your target keywords, your content is an excellent place to include clear and effective calls to action.
- Create effective call-to-action buttons
- Why do you need a CTA on your website, you may wonder? This is because it has the potential to convert a casual site visitor into a loyal reader, paying customer, or your own “brand ambassador.” As a result, CTA buttons are an important part of your website.
But, in order to do so, you must first determine two things:
- How do you want to convert a site visitor?
- How can you make that into an actionable button?
- For instance, you might want a site visitor to purchase one of your products.
7. Search Engine Optimized
Here’s the thing: it’s pointless to create a website development if you can’t make it visible online. Search Engine Optimization comes into play here.
SEO, according to Moz, is the “practice of increasing the quantity and quality of traffic to your website via organic search engine results.”
Simply put, it is something you must do in order for your website to appear in search engine results for keywords that are closely related to your target keywords.
That way, you can entice that person to visit your website and then buy from you.
8. Must Be Easily Shared
You should know by now that your online presence is more than just a website. Indeed, social media can help you establish your brand’s expertise and authority.
That being said, it is critical that your website (and its content) be easily shareable on social media.
Social media-friendly
For starters, it allows people to find your company online. In fact, there is a strong correlation between social media engagement and the search engine ranking of your website.
Second, you can use social media to drive traffic to your website. Third, it reduces the intimidating nature of your brand and makes it more approachable. People will be more inclined to follow your brand on whatever platform you use if you know how to treat social media as a communication platform.
9. Choosing a Reliable Web Host
Of course, you can’t run your website unless you have a dependable web host. Consider your web host to be a plot of land on which your house (your website) is built.
An excellent web host includes a plethora of useful features. To begin, you need something that is dependable (at least 99% uptime), secure, scalable, and capable of providing 24/7 technical support.
Yes, web hosts can be costly. As a result, you can compare two of your preferred web hosts to determine which one is best for you. For example, you’re thinking about SiteGround and Bluehost. What you can do is Google “Bluehost vs SiteGround review” to get an idea of what would suit your needs based on online customer feedback.
10. Top Security is Required.
As previously stated, you require a secure web host. This is due to the fact that it may have an impact on the security of your website.
In 2018, 62% of businesses were subjected to phishing and social engineering attacks, according to. Expect your security risk to rise if you obtain sensitive customer information, such as credit card numbers.
And, because of the risk, it is more important than ever to take precautionary measures to keep your website secure.
Why Shopify web development is a good choice for developers?
Final Thoughts
When it comes to having a website for your business, there are a lot of things to consider. However, there is no need to be overwhelmed because you can take it one step at a time and with the assistance of website developers, especially from Cubix. One of the Top Web Development Companies In USA.
