Like SEO (Search Engine Optimization), ASO (App Store Optimization) is essential. The only difference between the two is the platforms. The former ranks websites higher on Google and boosts SERP rankings, while the latter is for the app store. Before smartphones were common, websites were the most trending thing on the internet. And now we know what’s making waves on the web these days – phone applications.
With over 2 million apps for Apple users in the App Store and a whooping count of 2.6 million Android apps, ASO is no joke. On top of that, there are approximately 3 billion smartphone users globally. So, it will be a crazy idea to optimize your website but ignore the mobile app. And just so you know, people use phone software habitually. Smartphone apps come with exciting looks, feasible features, and better functionality. So, without further ado, let’s see how you can apply the best ASO techniques to your mobile application.
Definition of ASO (App Store Optimization)?
The simplest definition is that you try to apply strengthening tricks and techniques to your mobile software, just like SEO. You can use several effective strategies to rank your brand app and appear on the results page. Unfortunately, there is no fixed formula that you can stir, and voila – see your phone application rise above the rest. Since mobile technologies consistently advance with new technologies and trends, ASO optimizing methods fluctuate regularly. But don’t worry as if we’ve gathered the best top 10 mobile app optimization techniques just for you. Let’s go!
1. Begin with a Meaningful Title
Nothing can beat the name of your mobile app. If it sounds good and dramatically impacts the user’s mind, there are higher chances to catapult it atop the search page. An excellent title for the smartphone app not only gives your brand identification but also reflects people’s perspectives. We recommend hiring an agency specializing in app store optimization services if you can’t figure out an attention-grabbing label.
The simple smartphone app naming formula is three key ingredients: short, sweet, and tongue-friendly. The mobile application’s title should contain a single word or a catchy phrase. Ensure the phone app’s title is relevant to your business’s nature/niche. Also, adding a keyword increases the optimization chances by 10% rather than avoiding its inclusion.
2. Employ relevant keywords
After reading this caption, we can imagine how an SEO expert clicked in your mind. Besides, people search for the app with its specific name or type the generic search times to get the list. So, you better be on it. Sensor Tower is an excellent tool for finding the most suitable smartphone software keywords.
Remember that all you get for Apple keywords is a 100-character balance and not more than that. Therefore, choose the mobile app’s title wisely and get it below the maximum letter limit. Don’t forget to add the keywords in the description section of the phone app. Do not exceed the keywords more than 5 times, or you will be penalized.
3. Thoroughly Define Your App Store Optimization
Please bear in mind that your phone’s application doesn’t differ much from a regular website. In fact, your app’s front page that opens in the app store is like an internet site’s landing page. So, the app’s download page should be presentable, just like the website’s home page. You can count the download numbers and scores of new customers later. But now, it’s time to ensure the app’s entryway is pleasant enough to sway people via the download button.
Defining the app doesn’t necessarily mean creating an eye-catching title. But you also have to answer a few questions to make it more conclusive:
- What does your application do?
- What issue does it resolve?
- How would it simplify the buyer’s life?
- What justifies the cost?
4. Employ high-quality screenshots
Talking about SEO or App Store Optimization and not speaking of visuals would be an injustice. According to studies, people spend around 7 seconds deciding to download or ditch the app. Hence, the app’s landing page’s appearance is important, as are the images and other graphic artwork you put on it. And do you know that your app’s screenshots greatly influence the users’ minds? Read here to understand why screenshots and other relevant imagery are crucial for the ASO process.
5. Add a video preview of the app
Who doesn’t love watching videos on YouTube? Of course, audiences love to see how visual effects work in real-time. And FYI, 85% of US users do more streaming than surfing the app. On top of that, more than 50% of all videos are seen on smartphones. So, we hope you are getting all the crazy calculations running in your mind. Please act fast, harness the videos’ power, and convert it into ASO optimization. Thus, add a video in the app store that shows a good demonstration of the phone application.
6. Select the Proper Category
Before deciding on the name of your business-centric mobile app, it’s better to configure its category. Defining the innate characteristics will help you see where your app sits on the shelves – in the app store storage section. Read about different classes of applications that seem relevant to your application. We recommend you go for the least competitive catalog if it matches your app’s features. It will help rank your phone software quickly on the app store.
7. Emphasis on Icon Design
Never neglect the icon that sits silently on the app store. Besides, it directly connects the app’s download numbers and ranking. You should hire a digital artist to create an artistic treat for the eyes. But if you’re on a budget, no problem! Here’s how you can design and build an appealing app icon outline.
End Note
Optimizing applications is essential if you wish to stand out from the competition. Imagine your mobile business app showing up on the top-10 search results of users. Not that it will be a great chance for your app to hit reach a home run for downloads, but it also augments business credibility.
